---

The place and the atmosphere that someone lives in and gets that converted as his own house is a place that comprises his personality human has spirit tempo and some behaviors that get him introduced as a social creature house additionally along with the shelter is a place for forming the social interactions in order to indulge his needs at the current time I'm behavioral patterns and residential paradigms of people mostly are overlooked therefore the main reason of these survey is to consider the reciprocate effect of social interaction of people over the internal atmosphere of houses by changing the behavioral patterns domestic interrelationship   changes there for managing the different atmosphere would emerge in these survey this study is descriptive and analytic regarding case study in order to access the purposes some conceptual items such as social interaction and behavioral pattern or managing the domestic interrelationship would be asserted then the social interaction and its effect on domestic behavior would be evaluated that includes single houses and one apartment which has been located in Hamilton the consequences of these study indicate the reciprocate social interaction pattern and administrating houses internal atmosphere in both samples. It is appeared that exclusive behaviors could affected on both  samples on the basis of shape, sizes and organization of spaces at the same ways, privacy and bedding are crucial factors at single house and within apartment eating plays as a key role.

---

Introduction: The facade of a building is the essential element expressed by architecture. It has a significant impact on the viewer’s sensation and perception. The facade is the first component that people see when looking at a building, and they continuously “experience” it as they approach the building. Most studies about building facades have an urban planning approach to this subject, and it has not seen much scholarly attention from the perspective of architecture. Considering that there is no specific theory or model about the meaning of facades in architecture and since contextual factors such as culture, social conditions, and economic status affect the meaning of facades, the grounded theory was used to conduct this study.
Methodology: This research use a mixed method. The qualitative part was performed using the grounded theory. The required data were collected using in-depth semi-structured interviews with the residents of Ardabil City. The sample population consisted of 25 individuals (16 women and nine men) who lived in residential apartments in Ardabil. Both physical characteristics (the geographical location, number of floors, and style of the buildings) and non-physical characteristics (the residents’ age and duration) constituted the selection criteria. The possibility of direct communication with the residents and performing spatial analysis were among the control criteria for choosing the sample population. The collected data were analyzed using the MAXQDA software, and the results were used to develop a conceptual model. The quantitative part was performed using correlation analysis. The data collection tool was a researcher-made questionnaire the validity and reliability of which were thoroughly examined. A total of 31 structured questions were posed to the citizens for testing the variables, and the conceptual model's validity was subsequently established.
Results: In describing the appearance of their residential apartments, the participants used such terms as authentic, harmonious, grim, cheap-looking, which were used to identify the factors that determine the meaning of facades and develop a conceptual model. Facade design is influenced by cultural, economic, political, and climatic factors. Urban regulations and land lots with small widths tend to limit designers. Social networks have increased public awareness, and the resulting changes in people’s attitudes necessitate the adoption of different lifestyles and constant changes in building facades. Adhering to the principle of introversion in the Iranian architecture, installing covers and windows in the balconies to ensure privacy was found to have resulted in unbalanced facades and visual pollution, affecting the visual quality of the studied facades. Alongside construction, quality is also influential in shaping the meaning of a facade.
Conclusion: This research shows that facade components, physical and stylistic features, and apartment characteristics collectively lead to a unique experience of the meaning of the facade. Correlation analysis and quantitative analysis confirmed the validity of the conceptual model and the relationships of its factors. Designers can use this model to go beyond their perceptions and produce attractive and accepted designs by using desirable forms and facade components and considering the users’ mindsets. Since the sample population of this study consisted of the residents of Ardabil, it is suggested that this conceptual model be applied to different groups of people of various ages and education and be analyzed separately for each group.

---

---

Cinema and architecture are two well-known arts that have significant similarities with each other in creating art and space. Hitchcock's cinema is one of the strong foundations of world cinema in film genres, including the crime film genre, in which the commonalities of cinema and architecture are also strongly visible. Criminological dimensions and angles in criminal genres are one of the components of cinema that have not been investigated so far in the form of common relations between cinema and architecture. The purpose of this research is to know the three-way relations between “cinema, architecture and crime” in the context of Hitchcock's crime cinema and with the help of the analysis of “Psycho” film as the most well-known crime Hitchcock's film, which third link of these relations can be interpreted with the                 “new criminology of place” idea. The approach of this research is qualitative and research technique is “Semiotics” with the mixed approach of “De Saussure” and “Barthes” in order to identify the signs system and the semiotic analysis of architectural and urban spaces from the point of “criminology of place” approach. The findings of the research indicate the existence of a group of “signifiers” and “signifiers” as the form of a “signs system” aligned with the semantic context of Hitchcock's crime cinema which is supported by strong urban and architectural spaces. In addition, the architectural spaces of the “Psycho” film can be explained by theoretical literature on criminology of place more than environmental criminology theoretical literature which it shows the maturity of Hitchcock and the pioneer of his cinema with at least fifty years between 1960 and 2010 as a date of produce of movie and date of birth of modern criminology of place. In total, the results of the research reveal extending two-way commonalities known between the two arts of cinema and architecture as a form of a three-level spectrum “cinema-architecture-crime” on the context of the crime cinema and distinguished director named “Alfred Hitchcock”, which in addition fills the research gaps in this field and resonates “Hitchcock you don't know, Yet” statement.